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Oxygen learning the lesson: web site = marketing tool

August 27, 2002
A web site is better viewed as a marketing vehicle rather than a money furnace, another web content provider admitted today. will now become a promotional tool for Oxygen Media's cable network from a full-blown content site targeting women, Yahoo! News reported.

"The online side is simply not structured in a way that it can sustain itself economically. Therefore, in order to do the right thing for Oxygen's business overall — we need to make some significant changes to that part of our business," Yahoo News! quoted Oxygen's chief executive and chairwoman Geraldine Laybourne.


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