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Oxygen learning the lesson: web site = marketing tool

oxygen.com

August 27, 2002
A web site is better viewed as a marketing vehicle rather than a money furnace, another web content provider admitted today. Oxygen.com will now become a promotional tool for Oxygen Media's cable network from a full-blown content site targeting women, Yahoo! News reported.

"The online side is simply not structured in a way that it can sustain itself economically. Therefore, in order to do the right thing for Oxygen's business overall we need to make some significant changes to that part of our business," Yahoo News! quoted Oxygen's chief executive and chairwoman Geraldine Laybourne.



 



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