Pressflex Magazine Services

Trend: dot.coms launch mags?

August 28, 2002
Salon is the newest to consider launching a print edition, EPN World Reporter wrote yesterday, quoting various sources. Now, this is diversification at its best. This move, if happens, should deal another blow to advocates of cannibalization. The strategy by Salon, and other dot.coms that have already started print magazines, is just a new approach to the print/web symbiotic business model we have always been advocating: they have the marketing vehicle, and they now need to create the product it markets.


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