September 26, 2002
Fort Worth's daily will replace its dot com era URL, DFW.com, with its good old title,www.star-telegram.com, The Editor and Publisher reported yesterday. We wonder how much dot com consultants were paid in 1999 to suggest the DFW.com abbreviation, which is also the code for the Dallas Fort Worth airport. The paper's management must have realized: it is not the airport, whose name they need to reinforce, but the paper's.