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Research: don't fool youself by charging for content

October 2, 2002
Though all of his examples are from newspapers, this excellent piece by Gordon Borrell of Borrell Associates is worth reading. The article, published on the Digital Edge site of the Newspaper Association of America, discusses why charging for online subscriptions makes no sense. The article includes research findings from a dozen local papers, and shows that in no case did conversion to the paid service exceeded 2.6% of readers.


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