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NYT: In tough world of no ads, mags forced to review sub rates

October 31, 2002
Discount offers have lowered the average magazine subscription rate by 17% over the last five years - a trend that did not bother anyone while advertisers were lining up to spend money. In the current tougher times, however, advertisers are not impressed by the give-aways that magazine publishers still call "wantedness". The New York Times reports.


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