NYT: In tough world of no ads, mags forced to review sub rates
October 31, 2002
Discount offers have lowered the average magazine subscription rate by 17% over the last five years - a trend that did not bother anyone while advertisers were lining up to spend money. In the current tougher times, however, advertisers are not impressed by the give-aways that magazine publishers still call "wantedness". The New York Times reports.