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FT.com charges for mission critical content: company gossip

Mbites

November 4, 2002
Mbites reports from Online Content UK's seminar last week: FT.com first tried to be scientific about which stotries to charge for - those that appeared to have the most business critical content. After not much success, they decided to let the public decide, and started charging for stories which got the most eyeballs, "usually the ones about the salacious inside dealings of a company. There's nothing like a little tabloid attitude on a broadsheet."



 



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