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With telemarketing, newsstands in trouble, mags should sell print subs online

April 5, 2003 Though this conclusion is made only in the last paragraph, this article on Mediapost suggests that making the most out of web marketing is the magazine industry's best hope for the coming year.

The article summarizes remarks made by David Ball, VP for consumer marketing at Primedia, at a conference on April 3 in Westchester, NY. Primedia provides a print subscription form at the end of each online article.

At small publishers newsstand sales are no longer profitable, because wholesalers demand payment not only for sales, but also for taking on a magazine. Telemarketing has been abused so much in recent years that potential buyers no longer trust calls. What is left? The Internet as a print subscription marketing tool.


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